We are more than order takers.

We are market makers.

Power Generation Equipment Suppliers

Power Tool Supplies

We are market makers.



In June, 2011, PPR founder, Greg Albertyn, former 3-time World and U.S. National Motocross Champion, took over sales at a well-known Southern California energy representative firm with the aim of connecting power equipment suppliers and dealers with the major players in the electric power industry. Born with an entrepreneurial spirit and a drive to win, Albertyn quickly saw the vast, untapped opportunity of the SoCal power market and began accelerating business into high-gear.

Sales grew quickly, by more than 200% in 18 months, and manufacturers and power generation equipment suppliers soon followed. Greg was on fire! With his employer's blessing, Greg launched his own rep firm, Pacific Power Reps, in 2013.

The relevance of World and U.S. National Motocross Championships may seem distant to the industrial and electrical power industry, yet it is these same championship-winning character traits that bring Albertyn's success from one industry to the next. PPR’s promise to its utility and industrial customers and power equipment suppliers and manufacturers include the same level of integrity, dedication, determination, honesty, perseverance, and loyalty that won Albertyn many motocross championships. This championship-winning attitude continuously places Pacific Power Reps on the championship-winning platform.


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Greg Albertyn
Founder & President

A three-time world motocross champion and US national motocross champion, Greg retired at age 27 and dove aggressively into real estate. He discovered the utility industry in 2011 when he took over sales for a SoCal manufacturer’s rep firm. After two years and strong success working with the Big Four Utilities in Southern California and all local municipalities, he branched out on his own in 2013, creating Pacific Power Reps. An entrepreneur at heart, Greg thoroughly enjoys being involved in the utility industry, serving as a partner in bringing innovative solutions that catapult the power and utility industry into the future.

Greg loves God, family, people, motocross, sales, real estate, innovation and business. Greg is involved as an owner in several businesses and always has his eye open for new opportunities to serve people’s needs. Greg has lived in Africa, Europe, and North America. He has learned a lot and has risen to the top of his field(s) on all three continents. His mission with PPR is to become the best rep company a customer and manufacturer could have. Greg is married and has three children. They reside in San Juan Capistrano, Calif.

steve lesch

Steve Lesch, P.E.

Territory Manager, NorCal, and Northern Nevada

Steve is a Licensed Electrical Engineer in the State of California and holds a Power Certification focused on Utility applications. Prior to joining the PPR team, Steve worked as a Senior Consulting Engineer for 13 years at Pacific Gas and Electric, one of the nation’s largest utility companies. His connections, knowledge, and hands-on experience with power utility applications position him to strategically provide a wide array of solutions related to Generation, Transmission, and Distribution. Steve has proven himself to be more than just a Manufacturers’ Representative that closes the gaps for end-users. Moreover, he can bridge the gap between cutting-edge industry innovations and customer needs to provide trouble-free solutions.

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David Palmer

Territory Manager, Oregon, Washington, Alaska, Hawaii

After 13-years in ever-expanding roles in Schneider Electric’s public sector energy services division, David brings broad expertise to PPR, including business development, project management, financing, stakeholder coordination, and technical sales. Recognized for his success in client retention, revenue growth, and market expansion, David led his sales team to achieve 10x annual revenue growth in 5 years. He guided dozens of unique renewable energy and conservation projects from vision to construction, working with public, private, and federal sectors. He earned a Bachelor of Administration degree from Washington State University and attended Schneider Electric’s “Lead to Achieve” global leadership development program at the University of North Carolina-Chapel Hill.

Personally, David enjoys exploring the outdoors with his wife and two kids (10 & 12), snowboarding, camping, fishing, target shooting, walking his dogs, audio production at his church, and watching his kids dance and play sports. A perfectionist with over a decade of experience in residential construction and a wife with a vision for what could be, David lives in a continuous state of home improvement.

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Kahveh Atef. PE

Territory Manager

Southern California Utilities, including IID and SDG&E.

ROLE: Territory Manager for Southern California Utilities, including IID and SDG&E.

EXPERIENCE: Over 13 years of engineering and management experience in Electric Utility.

STRENGTHS: Very Personable, Logical Thinking, Technically Competent, Trustworthy,
Dependable, Results Driven, Innovative, Emotional Intelligence, Strong Communicator, and Detail Oriented.

SECTORS: Electric Utility (Transmission, Substation, Distribution) Protection, Controls, and Automation. Reliability, Situational Awareness, Fire-Hardening, Safety, Efficiency, Technology Integration, Research and Development, Grid Modernization, and Sustainability

PRODUCT: Electric Utility Apparatus, Protection and Controls, Hardware, Tools, AND MORE.

FOCUS: Customer Support, Implement Solutions, Create Opportunities, Collaboration, Technology integration, reliability improvements, and grid modernization.

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Jeff Fisher

ROLE: VP Business Development

EXPERIENCE: C Suite / Executive leadership roles 25 years

STRENGTHS: Strategist, Sales, Operations, and Team Building

SECTORS: Servicing the Power Industry in both Utility and Industrial

FOCUS: Identifying new manufacturing relationship opportunities and growing existing relationships with our manufacturers, customers, and the communities they serve.


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Teresa Silva

Inside Sales and Support

Teresa brings 26 years of customer service to her new role at PPR, a perfect fit for Pacific Power Reps leveraging her talents as in-side support to the sales team.  Teresa’s positive attitude and determination to support customer needs make her a powerful force within the organization.  Teresa is a team player always encouraging & supporting others to succeed.

Teresa is a mother, a daughter, and a great friend.  Teresa enjoys the culinarians spending her spare time creating her favorite delicacies and sharing them with her friends and family.

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Stacey Donaldson
Inside Sales & Support

Stacey Donaldson has worked in the utility industry since 2012 and brings decades of experience in sales, marketing, and communications to her role with PPR. She started in the industry with a major utility distributor in Southern California and now provides the in-office support for the outside sales team at PPR, handling quotes, status requests, and processing orders. Stacey has a Bachelor of Arts degree in Communications from California State University, Fullerton.

Born in Pasadena and raised in Glendora, Stacey has lived her entire life in various Southern California cities. She and her husband spent 27 years in La Verne and raised two children before moving to North Fontana in 2017. When she’s not working, Stacey enjoys reading and watching mysteries. She also likes outdoor activities and visiting new places in the family motorhome.


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Tim Lish

Territory Manager, Utah, Montana, Idaho, Nevada, and Wyoming

Tim brings over 25 years of industry expertise in the utility, industrial, and mining markets, specializing in medium voltage, transmission, power distribution, and substation products. Tim has held various roles from manufacturer representative to regional sales manager for a large medium-voltage manufacturer, to a distribution wholesale manager. Tim employs his decades of expertise to educate, inform, and solve his customer's biggest needs and always serve as an available resource for them.

He is a strong relationship builder and customer-centric electric utility and industrial professional. Tim is a NEAD EPEC Graduate, with several certifications in leadership development, margin enhancement, cost reduction, human resources, purchasing, and inventory control, plus general studies at Utah Valley University. In 2001, Tim was honored as “Manager of the Year” by the Intermountain Electrical Association.

When not at work, Tim enjoys time with his children, grandchildren, and his faith. When he isn’t spending time with his family, which is scattered across the country, you will find him and his wife riding on their Harley, usually with a group of his customers/friends, canoeing, kayaking, sitting by a fire in their backyard, or watching a good show.



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Tim Plante

ROLE: Northern California Industrial Territory Sales Manager.

EXPERIENCE: 31 years of High, Medium, and Low Voltage Management and Electrical
Experience across the Industrial and Utility Markets.

STRENGTHS: Highly Motivated and Experienced in the Electrical Industry.

SECTORS: Data Centers, Telecommunications, Food and Beverage, Mining, Oil and Gas, and all Industrial and Commercial applications.

PRODUCT: Transformers, Switchgear, Protection, Control, Monitoring, and Diagnostic, from the Pole to the Plug.

FOCUS: Customer Service, Customer Service, Customer Service.
Mike Luis PPR
Mike Luis PPR

Mike Luis


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Keith Ruud

Territory Manager, Oregon

Keith brings a demonstrated record with 30+ years of dedication to serving Industrial and Utility customers in the Pacific Northwest. After growing up on Washington State Olympic Peninsula he completed his engineering degree and since has dedicated his career to serving Industrial and Utility customers in the region. As a Northwest Native, he values ensuring that customers and manufacturers receive service that makes them supporters for life. Keith brings an innate problem-solvers attitude to his work along with experience from his roles at Eaton, General Electric, and ABB.  His work with customers in electrical equipment repairs, retrofit, and support gives him an understanding of the needs of Industrial and Utility customers are an asset in finding solutions for customers of Pacific Power Reps.

In his personal time, Keith is dedicated to his wife of 35 years and two children.  Hobbies include Hiking, Skiing, Home projects, and all outdoor activities.

Click or scan this QR Code to download my contact information or view the PPR line cards of available products in my area.

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ROLE: Territory Manager for Southern California.

EXPERIENCE: Combined over 12 years in the electric utility business as an Engineer focused on failure analysis.

STRENGTHS: Trustworthy, Personable, Logical, Technical, Dependable, Strong Understanding of Construction Techniques.

PRODUCTS: Electric Utility Apparatus, Hardware, Tools, Underground & Overhead Structures, and more.

SECTORS: Electric Utility, Substation, Distribution, and Automation,

FOCUS: Customer Support, Implementation of Practical and Innovative Solutions, Create Opportunities, Collaboration, Technology Integration, Reliability Improvements, Grid Hardening, Resiliency, Grid Modernization, and Fire-Hardening.





Jeff Sims PPR

Jeff Sims

ROLE: Territory Manager for Arizona, Nevada, and New Mexico.

EXPERIENCE: 30 years in the electrical utility, substation, transmission, distribution, and renewables space, with the past 20 years on problem-solving on the manufacturing side.

STRENGTHS: Determined, Problem Solver & Pro-Active Collaborator with a Win-Win Teamwork approach.

PRODUCTS: Conductors, Connectors, Safety Equipment, Transformers, Insulators.

SECTORS: Substation, Transmission, Distribution, and Renewables.
FOCUS: Customer Support, Implementation of Practical and Innovative Solutions, Technology Integration, Reliability Improvements, Grid Hardening, Grid Modernization, and Fire-Hardening.
Click or scan this QR Code to download my contact information or view the PPR line cards of available products in my area.



Pacific Power Reps was born by representing the newest and most innovative manufacturers and products in one of the toughest markets to break into: the California electrical power utility industry.

Today, we continue to harden the grid, mitigate wildfire, enhance operations, and improve the safety, efficiency, and reliability of electricity transmission and distribution by representing the leading manufacturers in product quality and industry-enhancing innovation, and that share in our championship-winning culture.material handling supplier Washington | industrial equipment dealer Washington | hardware distributors Washington

We bring industry innovation to market.
Imagine what we can do for you!

Our Territory

PPR serves Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming

Email: [email protected]

Main Office

27762 Antonio Pkwy L1-545
Ladera Ranch, CA, 92694
Phone: 888-600-4874


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