We are more than order takers. We are market makers.

We are more than order takers.

We are market makers.



In June, 2011, PPR founder, Greg Albertyn, took over sales at a well-known Southern California energy representative firm. Born with an entrepreneurial spirit and a drive to win, Albertyn quickly saw the vast, untapped opportunity of the SoCal power market and began accelerating business into high-gear.

Sales grew quickly, by more than 200% in 18 months, and manufacturers soon followed. With limited partnership opportunity, and the owner’s blessing, Greg launched his own rep firm, Pacific Power Reps, in 2013.

Greg Albertyn is a former World and U.S. National Motocross Champion. The relevance may seem distant to the power industry, yet it’s these same championship-winning character traits that bring success from one industry to the next. Greg and the PPR team’s promise to their customers and manufacturers include the same level of dedication, determination, excellence, honesty, integrity, perseverance, and loyalty that won Greg many motocross championships. So, with only a little more than half a decade under our belts, we are still considered the new kids in the power industry, but our winning attitude places PPR on the championship platform. We’re here for you!


greg albertyn

Greg Albertyn
Founder & CEO

A three-time world motocross champion and US national motocross champion, Greg retired at age 27 and dove aggressively into real estate. He discovered the utility industry in 2011 when he took over sales for a SoCal manufacturer’s rep firm. After two years and strong success working with the Big Four Utilities in Southern California and all local municipalities, he branched out on his own in 2013, creating Pacific Power Reps. An entrepreneur at heart, Greg thoroughly enjoys being involved in the utility industry, serving as a partner in bringing innovative solutions that catapult the industry into the future.

Greg loves God, family, people, motocross, sales, real estate, innovation and business. An entrepreneur at heart, Greg is involved as an owner in several businesses and always has his eye open for new opportunities to serve people’s needs. Greg has lived in Africa, Europe, and North America. He has learned a lot and has risen to the top of his field(s) on all three continents. His mission with PPR is to become the best rep that a customer and manufacturer could have. Greg is married and has three children. They reside in San Juan Capistrano, Calif.

nate schwegman

Nathan Schwegman
Regional Sales Consultant, NV

Nate brings a proven track record and more than a decade of sales and relationship building expertise to his role with Pacific Power Reps. A highly-accomplished sales consultant, Nate’s energy, integrity, and positive character lead to partnership-style relationships that show his clients he’s got their back. Nate employs solid analytical skills, team management and a persistence for excellence to solve his clients’ issues correctly and timely. Nate has a can-do attitude and believes in meeting his clients needs and exceeding their expectations.

His primary interests outside of work include faith, family, friends, traveling, scuba diving, wakeboarding, snowboarding, dirt bike riding, and anything and everything that gets his heart racing. Nate married his longtime sweetheart in 2015 and is now the proud father of a darling little girl. They live in Anaheim, Calif.

steve lesch

Steve Lesch, P.E.
Sales Manager, NorCal

Steve is a Licensed Electrical Engineer in the State of California and holds a Power Certification focusing on Utility applications. Prior to joining the PPR team, he worked as a Senior Consulting Engineer for 13 years at Pacific Gas and Electric, one of the nation’s largest utility companies. His knowledge and hands-on experience with power utilities applications positions him to strategically provide a wide array of solutions related to Generation, Transmission, and Distribution. Steve has proven himself to be more than just a Manufacturers’ Representative that closes the gaps for end users, and moreover, is able to bridge the gap between cutting-edge industry innovations and customer needs to provide trouble-free solutions.

When he’s not solving customer needs, you can find Steve snowboarding, off-roading, hiking, backpacking, fishing, hunting, and anything in between. Steve also has a passion for traveling the world to experience new and different cultures. He currently lives in Roseville, Calif. with his wife and three kids.

anthony barraza

Anthony Barraza
Regional Sales Consultant, SoCal

An engineer by training and a businessman at heart, Anthony brings his expertise in both areas to his role at PPR. Having held regional and national sales manager roles with Schneider Electric, GridSense North America and Australia, and Southern California Edison’s distribution engineering and operations departments, Anthony brings tremendous knowledge, energy, and 15 years of experience in the power industry to the PPR team. He specializes in distribution automation / smart grid equipment and solutions, such as overhead reclosers, controllers, fault current indicators, power quality instruments, transformer health monitors, meters and field application tools. Anthony holds bachelor’s degrees in both engineering and electrical and computer engineering from California State University, Fresno, and earned both a Master of Business Administration (MBA) and a Master’s degree in General Business Administration and Management from The University of California, Irvine.

In his free time, Anthony enjoys the outdoors and sporting activities, including surfing, hunting, archery, camping, hiking, traveling, dirt bike racing, rugby, and especially running with his dog, Harry.

stacey donaldson

Stacey Donaldson
Inside Sales & Support

Stacey Donaldson has worked in the utility industry since 2012 and brings years of experience in sales, marketing, and communications to her role with PPR. She started in the industry with a major utility distributor in Southern California and now provides the in-office support for the outside sales team at PPR, handling quotes and status requests, and processing orders. Stacey has a Bachelor of Arts degree in Communications from California State University, Fullerton.

Born in Pasadena and raised in Glendora, Stacey has lived her entire life in various Southern California cities. She and her husband spent 27 years in La Verne and raised two children before moving to North Fontana in 2017. When she’s not working, Stacey enjoys reading and watching mysteries. She also likes outdoor activities and visiting new places in the family motorhome.

luis silva

Luis Silva
Sales Manager, SoCal

With a master's degree in Power and System Engineering and a bachelor's degree in Power and Control Systems Engineering, both from California State University-Los Angeles, Luis is a methodical problem solver who keenly understands the power and utility industry. Luis has worked at Southern California Edison (SCE) for more than 8.5 years in increasing roles from substation project engineer to standards engineer and most recently as an engineering manager. He also project management experience at NTWOS, LP, and boasts talents as a rocket scientist, having spent 2 years as an electrical engineer at JPL's NASA Jet Propulsion Laboratory. Luis is fluent in English and Spanish and takes great pride in solving his client’s most pertinent issues.


PPR was born by representing the newest players in the game – manufacturers who were just getting their footing and needed strong representation in the field. Six years later we've homed in and perfected that championship spirit that pioneered us in the early days, with no signs of slowing down anytime soon! Imagine what we can do for you!

Email: sales@ppreps.com

Southern California / Nevada
27762 Antonio Pkwy L1-545
Ladera Ranch, CA, 92694
Phone: 888-600-4874

Northern California
1866 Hidden View Ln
Roseville, CA, 95661
Phone: 888-600-4874


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